It began with this interview
In October 2008 I was invited by Mark Peters of Star Radio Cambridge to come into the studios to be interviewed about a new presentation I was giving at a local business seminar. After the Interview Mark and I got chatting about how Star Radio were using social networking, and we discussed how some of the new technologies emerging around this could be used by the station. Although Star Radio has a highly informative website, and each of the presenters has a blog, it was clear that a good social networking strategy could really help Star Radio to reach an even wider audience, increase listener-ship, and serve the community even better. We also thought it would be something that listeners would be interested in following especially as social networking brings so many people together, and if we got more people involved then everyone could benefit as a result.
